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In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals.

Offering an approach to mission-based strategic planning, this title includes an step-by-step approach to selecting and implementing fundraising strategies, along with a CD. The worksheets in the Cd can be reused each time the strategic plan is revisited, to enable electing and crafting strategic plans on the page, and analyze the results.

In the second edition of Fundraising on the Internet, direct mail expert Mal Warwick, ePhilanthropyFoundation's Ted Hart, and DonorDigital's Nick Allen bring readers a wealth of information to guide them through the challenging and ever-changing world of internet fundraising.

Set is made up of: ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your GoalsISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Among the many fundraising techniques available to nonprofit organizations, only direct mail both delivers consistent results and helps build a broader donor base over time. Revolution in the Mailbox is the most comprehensive survey of direct mail fundraising in the public interest.

Includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.