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Provides an introduction to the concepts to uncomplicate the learning process when implementing a business intelligence program. This book offers an introduction to both business and technical aspects of business intelligence.

Demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. This title provides an approach to identify opportunities, extract requirements, design variables and build and test models.

Business problems are directly related to missed data quality expectations. This book shares the fundamentals for understanding the impacts of poor data quality, and guides practitioners and managers alike in socializing, gaining sponsorship for, planning, and establishing a data quality program.