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Illuminates the various trends in explaining and understanding economic behavior in a social world. This book provides insights from both fields, communicated by eloquent scholars, and demonstrates through research and theory how economic behaviors may be effectively examined using a combination of both fields.

Language comprises a major mark of humans compared with other primates and is the main vehicle for social interaction. A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different waysa "in other words, the same message can be "framed" differently. The same medical treatment can be portrayed in terms chance of chance of success or chance of failure; energy reduction can be expressed in terms of savings per day or savings per year; and a task can be described as 80% completed or 20% uncompleted. In this book, contributors from a variety of disciplinesa "psychology, linguistics, marketing, political science, and medical decision makinga "come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.

Illuminates the various trends in explaining and understanding economic behavior in a social world. This book provides insights from both fields, communicated by eloquent scholars, and demonstrates through research and theory how economic behaviors may be effectively examined using a combination of both fields.

A Handbook of Process Tracing Methods demonstrates how to better understand decision outcomes by studying decision processes, through the introduction of a number of exciting techniques.