Bøker av Adam Alter

Anatomy of a Breakthrough is an insightful masterpiece penned by the renowned author, Adam Alter. Published by Blink Publishing in 2023, this book is a riveting exploration into the world of innovation and discovery. Anatomy of a Breakthrough is more than just a book; it's a journey into the mind of Alter as he unravels the complexities of achieving breakthroughs in various fields. The genre of this book is a unique blend of psychology, self-help, and business, making it a must-read for anyone seeking to understand the process of innovation and how breakthroughs occur. Blink Publishing, known for their quality publications, has once again outdone themselves with this release. This book is available in English.

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

';One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.'Adam Grant,New York Timesbestselling author ofOriginalsandGive and TakeWelcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the goodto improve how we communicate with each other, spend and save our money, and set boundaries between work and playand how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin.

Anatomy of a Breakthrough is an intriguing work penned by the celebrated author, Adam Alter. Published by Bonnier Books Ltd on the 16th of May, 2023, this book has quickly become a must-read in its genre. The narrative explores the essence of breakthroughs, dissecting their anatomy to reveal the core elements that lead to monumental discoveries and innovations. Alter's insightful storytelling and profound understanding of the subject matter make this book a compelling read. Published by Bonnier Books Ltd, this book stands as a testament to Alter's prowess as a writer and his ability to captivate readers with his unique perspective. Don't miss out on this enlightening literary journey that is Anatomy of a Breakthrough.

Our world is filled with addictive experiences, from social media and messaging to rolling news and video streaming. They affect our ability to relax, develop relationships and achieve meaningful goals. In this book, the author explains why we can't stop scrolling, clicking and watching.