Utvidet returrett til 31. januar 2024

Bøker av Alain Ferrand

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  • - A Legacy Case Study
    av Alain Ferrand, Francesc Solanellas & Andreu Camps
    713,-

    Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona's Olympic Games in 1992.

  • - Building Networks and Relationships
    av Alain Ferrand & Scott Mccarthy
    786 - 3 026,-

    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.

  • - Successful Strategies
    av Alain Ferrand, Luiggino Torrigiani & Andreu Camps I. Povill
    1 280 - 2 641,-

    Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

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