Bøker av Algis Mickunas

The ad image has become the focus of ad research, and to a certain extent this is justified. To understand how the ad image is received, the tradition of advertising creators, planners and buyers have asserted it is based on memory. Specifically, it is rooted in affective memory in which the unconscious plays a role. The other side is cognitive, where the image may be received, but less affectively. Today, neuroscience is being deployed to validated current findings in order to prove advertising legitimization. The biggest companies are involved in the business of using technological reading of biomedicine to validate claims. However, the theoretical apparatuses remain the same as before. This book demonstrates a short critique of the theories and technology trending within the industry and demonstrates how the industry should be looking at the phenomenological foundations of memory as a body kinesthetic engagement before the image.

The encounter between Japan and the West posed a question as to whether there can be any mutual understanding between such seemingly different civilizations. Japanese intellectuals came to Europe to study Western thinking and found that the prevalent positivism and pragmatism were inadequate, and turned to phenomenology as a way of dealing with awareness, unavailable in other Western philosophical trends. Japanese opened a dialogue with such thinkers as Edmund Husserl and Martin Heidegger; this text is an explication of this dialogue.. From Zen to Phenomenology opens the essential dimensions of transcendental phenomenology and the way of Zen in order to disclose the conjunction between these two schools of awareness. The research offered in the text traces the origins of Zen to the Buddhist Nagarjuna, presenting his arguments that all explanatory claims of awareness are empty. In Zen, the phenomenon of emptiness is a place holder depicted as basho where anything can appear without obstructions. The task, in the text, is to show how such a place can be reached by excluding claims by some Japanese and Western scholars as to the aims of Zen. The introduction of aims is equally an obstruction and must be avoided, just as an attachment to a specific Zen school is to be discarded. Phenomenological analyses of time awareness show the presence of a domain which is composed of flux and permanence such that both aspects are given as empty place holders for any possible reality of any culture. The awareness of these aspects is neither one nor the other, and hence can appear through both as primal symbols fluctuating one through the other. If we say that everything changes, we encounter the permanence of this claim, and if we say that everything is permanent, we encounter an effort to maintain such permanence both disclosing a movement between them, comprising a place for any understanding of a world explicated in any culture. This is the domain where Zen and transcendental phenomenology find their groundless ground.

This volume details the philosophical propositions of technology, illustrates its impact on various facets of social life, and demonstrates how the disruptive effects of technology can be reduced by providing it with a new philosophical base.

Provides an annual international forum for phenomenology and phenomenological philosophy in the spirit of Edmund Husserl's work. This yearbook features a range of essays by these respected philosophers.