Bøker av Ambi Parameswaran

About the BookSPRING: A METAL COIL THAT CAN BE PUSHED, PRESSED OR PULLED BUT WHICH ALWAYS RETURNS TO ITS ORIGINAL SHAPE AFTERWARDS.Rejection is inevitable in every stage of our lives. But what if this inevitability were a tool? What if it could be used as leverage to spring forward at every setback? What if there was a way to systematically process rejection and become a super-spring? Ambi Parameswaran-best-selling author, brand/leadership coach and former CEO of FCB-Ulka Advertising-was rejected at his dream job interviews, denied promotions and had clients turn down his business pitches. He now knows that he eventually succeeded because of these rejections and the way he handled them.Spring is packed with tales of rejection and redemption. Walt Disney, The Beatles, Thomas Alva Edison, Michael Jordan, A.P.J. Abdul Kalam, author Amish, the founders of Infosys, and others have used rejections as a pivot to swing their careers and businesses around.Ambi brings his decades of experience to bear on perhaps the vital life and career lesson you could learn from rejection. In Spring, he puts a gentle arm around your shoulders and helps you bounce back stronger than ever from every rejection.About the AuthorAmbi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books.Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it into one of India's top five ad agencies. Over the last five years, he has served on corporate boards as an Independent Director, as a Brand Coach to several small and large brands and as a mentor to exciting new start-ups. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, etc.Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR.Ambi's columns appear regularly in the Business Standard and several other business publications. He is a distinguished alumnus awardee from both IIT Madras and IIM Calcutta, an AMP graduate from Harvard Business School, a PhD in management from Mumbai University and a CFI-Certified CEO Coach.

About the BookA BOOK ABOUT HOW WE CAN LEARN FROM OUR ENCOUNTERS WITH CUSTOMERS AND CLIENTS, AND ACCELERATE OUR SUCCESS IN BUSINESS AND CAREERVeteran adman and author Ambi Parameswaran has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge'. This book is an attempt to walk us through some of those dialogues-both the illuminating and the difficult aspects of them-to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the 'Sponge Process', which emphasises listening, is a radical new way of engaging with clients and customers.About the AuthorAmbi Parameswaran is a brand consultant/coach and Founder of brand-building.com, a brand advisory. He is a much in demand speaker at corporate and industry events, and the award-winning best-selling author of ten books.Ambi spent his forty-year career in corporate India with Boots Company, UDI Yellow pages, Rediffusion Advertising and FCB Ulka. He spent twenty-five years with FCB Ulka building it into one of India's top five ad agencies. Over the last five years, he has served on corporate boards as an Independent Director, as a Brand Coach to several small and large brands and as a mentor to exciting new start-ups. He has worked on iconic brands and companies such as Tata, Wipro, Zee, TCS, Thermax, Tata Indica, GSK, Tropicana, Amul, Nirma, LIC, Santoor, Sundrop, Abbott, ITC, etc.Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR.Ambi's columns appear regularly in the Business Standard and several other business publications. He is a distinguished alumnus awardee from both IIT Madras and IIM Calcutta, an AMP graduate from Harvard Business School, a PhD in management from Mumbai University and a CFI-Certified CEO Coach.

A CONCISE, CRUCIAL GUIDE TO THE WHAT, WHY AND HOW OF PERSONAL BRAND BUILDINGA brand is an identity-and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.Personal brands can be both a factor and a marker of success. As businesses compete, the personal branding of a company's leadership can influence how well it performs. Similarly, how a new hire brands herself could alter the opportunities that open up for her, and so also her career path. In short, individuals-and how others perceive them-matter.Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more: in All the World's a Stage, Ambi Parameswaran offers a concrete roadmap towards brand building that will give you an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times.About the AuthorAmbi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. He is a featured speaker at corporate events, a guest faculty at leading business schools and an award-winning bestselling author of eleven books. His specially curated workshop on Personal Branding has been very popular with both leading corporates and industry bodies. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Over the last six years, turning independent, he has served as a member director on corporate and advisory boards, as a brand coach to small and large brands and as a mentor to exciting new businesses. He has, through his career and beyond, worked on iconic brands like Tata, Wipro, Zee, TCS, Amul, Tropicana, Pepsico, LIC, Santoor, Sundrop, Abbott, J&J, ITC and so on.Ambi now reads, writes, teaches and coaches leaders across multiple domains. He is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.Ambi's columns appear regularly in Business Standard and in several other business publications, including Economic Times and The Hindu Business Line. He is a Distinguished Alumnus award recipient from both IIT Madras and IIM Calcutta, an AMP Graduate from Harvard Business School, a PhD in Management from Mumbai University and a CFI-certified CEO coach.Ambi can be reached at ambimgp@brand-building.com. He is active on LinkedIn as Ambi Parameswaran and on Twitter as @ambimgp.