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In the ever-evolving landscape of modern business, effective implementation of Enterprise Information Systems (EIS) effectively has become a pivotal factor in determining an organization's success. This book delves into the experiences, challenges, and triumphs encountered in the pursuit of deploying EIS within the context of a developing country. Through the lens of various industries, including oil, banking, Fast-Moving Consumer Goods (FMCG), Small and Medium Enterprises (SMEs), pharmaceuticals, shipping, and more, this book explores the journey of organizations striving to leverage EIS as a transformative tool. The authors provide readers with the opportunity to go through the strategic decision-making processes, technical dilemmas, organizational changes, and unforeseen challenges that arise during EIS implementation. Each case study also illuminates the strategies, methodologies, and innovations that have paved the way for their achievements.
In today's rapidly evolving business landscape, understanding consumer behavior and making data-driven decisions are crucial for success. This book is your gateway to the exciting world of marketing analytics. This book provides a practical and comprehensive guide that bridges the gap between theory and real-world application. You will explore how to turn raw data into actionable insights that drive strategic marketing decisions. This book is written in simple language and provides comprehensive coverage of variety of topics such as consumer behavior, customer insights, sales forecasting, pricing strategies, retail marketing, advertising and promotion, and market research. The book is filled with real-world examples of using various marketing analytics techniques that illustrate the power and impact of marketing analytics. Whether you are an undergraduate student eager to grasp the fundamentals or a graduate student seeking a deeper understanding of the subject, this book is designed to cater to your needs.
Python is a versatile programming language that provides a simple syntax, and a powerful set of libraries. It is an interpreted language that includes a rich programming environment with features such as a robust debugger and profiler. Python is widely used in a variety of areas. It is suitable for beginners to learn programming as well as for projects ranging from small scripts to large systems. Python 3 is a newer version of the Python programming language. This book is an introduction to the Python3 programming language for students without prior programming experience. The book covers topics such as variables, operators, decision-making, numbers, strings, lists, tuples, dictionaries, functions, modules, exception handling etc. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation in the world of computer programming using Python.
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