Bøker av Anita Mendiratta

The COVID-19 pandemic literally grounded us all and created enormous, unprecedented challenges for leaders across the travel, tourism and aviation industry. In a series of exclusive interviews with twenty top leaders across the industry and world, Anita Mendiratta gets right to the heart of how to successfully lead through a crisis.

An invaluable resource for tourism leaders, policy makers and stakeholders as they drive the global tourism economy forward. Covering topics from the role of government, diplomacy, tourism investment, and destination branding to niche tourism development, media, tourism safety and green tourism, COME CLOSER offers a framework for strategic and practical tourism economy management and competitiveness. The book includes valuable direction for managing the fine balance of government and private industry in tourism to create shared, sustainable destination growth. Using emotive anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth, Mendiratta's collection of topics helps introduce critical aspects of tourism sector development.