Bøker av Ash Maurya

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean StartupIs your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat? Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

We live in an age of unparalleled opportunity for innovation. Were building more products than ever before, but most of them failnot because we cant complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. Thats the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "e;product/market fit"e; for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone whos interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "e;pivot"e; by changing your plans courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "e;big round"e; of fundingGet on track with The Lean SeriesPresented by Eric Riesbestselling author of The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesThe Lean Series gives you solid footing in a proven methodology that will help your business succeed.