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The force-multiplying power of business-technology alignment is acknowledged among the biggest contributors to enterprise success in the digital age. Even so, it is a missed opportunity in most organizations, or at best, restricted to a unidimensional coalition.Successful digital enterprises define alignment between business and technology along multiple dimensions. They invest in this alignment at the level of their culture, strategy, structure, process, intellect (innovation), function, and tactics. A systematic understanding and embracement of these seven dimensions of business technology alignment is at the core of a successful digital enterprise.Using familiar workplace paradigms and relatable examples, this book builds on each dimension of business-technology alignment towards strengthening the foundation on which a successful digital enterprise stands, using tricks and tips not found in textbooks and classrooms.If you are, or aspire to be, in an organization that relies on a convergence of business and technology to achieve success, this book is meant for you. It builds upon fundamental ideas in a manner designed to strike a chord in everyone-from interns to entrepreneurs.
This book focuses on developing alignment as the foundation for a successful digital enterprise. Over the last decade, digital technology has made deep inroads into every walk of life, but perhaps nowhere more than in the world of business. Technology now plays an enhanced role in driving business success, creating an entirely new paradigm in which business and technology are inseparable. Enterprises must ride the digital wave without losing their grip on the business basics to stay afloat. In this environment, business outcome is heavily dependent on the close alignment between business and technology.Aligning Technology with Business for Digital Transformation is a guide to discovering the power of business-technology alignment. Gleaned from decades of experience with global corporations that have shaped the current business-technology landscape, it covers an indispensable organizational requirement in a simple and relatable way.The book focuses on developing alignment as the foundation for a successful digital enterprise. Interlaced with real-life examples and anecdotes, it should help not only organizations in unlocking their true potential but also individuals in building the skills and aptitude necessary for succeeding in the digital world.
Adoption of Technology for Business and Alignment of Technology with Business are the twin engines to propel enterprise growth in the digital era. Unless both are firing together, you can neither attain sufficient altitude nor enough speed to stay competitive. Harness the power of this combined force by mastering the simple and proven techniques that help Business and IT achieve their shared mission, which is to make the business successful.Across industries and sectors, enterprises today must straddle two agendas at once:1. The innovation-driven transformation to digital systems,2. The preservation of best practices in business management and conduct.In other words, they must ride the digital wave without losing their grip on the business basics required to stay afloat. Only companies that have invested in this alignment between Business and Technology at the level oftheir culture, strategy, structure,processes, intellect, function and tactics will survive as digital enterprises. These seven dimensions of Business-IT Alignment, or BITA, are the foundation on which a successful digital business is built.Introduction1 The way Things were...2 Business-IT Alignment: Platitude or Survival?3 Redefining IT in the times of BITA4 The Digital Economy and what BITA has to do with it5 BITA: An Outside-In View6 What's Your BITA Level?7 Setting the Stage for the Digital Enterprise8 The Making of the Digital Enterprise9 The Culture Connection10 The Strategy Statement11 The Structure Story12 The Process Paradigm13 The Intellectual Interlock14 The Functional Focus15 The Tactical TouchList of AcronymsGlossary of Terms
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