Bøker av Barbara Fryzel

Organizational Aesthetics attempts to reconstruct artful representations of the organizational world and businesspeople. It looks at organizations and management through the eyes of artists, painters and photographers and decodes meanings contained in artistic messages, grasping the aesthetic perceptions of the world of management and organization. Paintings and photos are analysed using qualitative methods from social sciences as well as from the art analysis tradition. The novelty of the presented approach rests in original method of parallel dialogues, taking place both in the institutional sphere and between co-authors. The institutional aspect covers a practical, business perspective and extends the narrow framework of a single discipline. It complements academic rigour with elements of digression and free conversation, revealing a variety of nuances for which conventional research paradigms do not always allow. Readers will receive a proposal on how to integrate different approaches to organizational analysis stemming from artistic, managerial, and academic experiences.

Explores how companies engage in CSR activities, how their corporate identity determines the way in which they perceive the stakeholders and, as a result, engage in dialogue-based relations with them.