Bøker av Brent Hodgson

For all the talk of ''2020 vision'' over the past few years, it turns out we had some pretty big cataracts. What The Hell Do We Do Now?2020 has been a year of significant disruption to organisations all around the world. By the end of February, bushfires, protests, riots, drone strikes, impeachments, and stock market crashes had shocked the world. Britain left the European Union, and the COVID-19 pandemic shook business, the global economy, and society to its core. The events of 2020 have profoundly changed our priorities and operations. In these times where business, society, and the economy are being reshaped, we have also seen people and organisations step up and forge their path into the Next Normal.In What The Hell Do We Do Now?, 18 authors explore the tools and frameworks that can help you and your organisation navigate and emerge from crisis in better shape than when you entered it. The contributors draw on their own research across a wide range of domains including Psychology, Systems Thinking, Genetics, Strategic Foresight and Neurodiversity. The book follows the narrative arc of Victoria Lynn Schmidt''s Heroine''s Journey, a journey of being thrust into chaos and returning transformed through the challenges faced.If the events of 2020 have left you wondering ''What The Hell Do We Do Now?'', this book will serve as a blueprint to stepping confidently into our uncertain future.

Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space. That’s the equivalent of two Manhattan islands!In total, $55 billion US dollars is spent on trade shows each year - including around 40.7% of all B2B sales focussed marketing budgets.For these organisations, trade shows represent the best opportunity to get in front of new prospective clients. In fact, many of the top performing exhibitors report a 5x return on investment from their booths!Sadly, most exhibitors never experience these kinds of returns from their trade show strategies. They run good booths - but don’t always get the great results they hope for.In Beyond The Booth, Brent Hodgson shares strategies that can help your organisation to stand out in competitive exhibition halls, get your message heard, and build rapport that leads to bigger sales.In short, how to turn your good trade show booth into a powerful and highly profitable marketing machine.

The world of sales and marketing is changing rapidly.Customers are taking a self-serve approach to purchasing - avoiding salespeople, and doing their own research online before making their own decisions.Because of this, your marketing assets (especially your website) are now the primary sales-generation tool for your business, and your salespeople are quickly becoming a helpdesk to support your marketing.Are You Keeping Up? Or Falling Behind?For nearly two decades, businesses like Amazon have recognised this - and have been fine-tuning their marketing.As a result, Amazon is nearly 7x more effective at making sales than the typical ecommerce website!If youre not playing the new Mind Game and Numbers Game of marketing, youre missing out on an opportunity to leap ahead of your competitors in terms of sales, revenue, marketing opportunity, and growth.