Bøker av Brian McGurk

Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.This book:uncovers the secrets of brand successintroduces 'Generation B' - today's generation of brand nativeschallenges current paradigmsreveals the roots and rationale of financial brand valuationpresents a range of popular valuation methods and approachesexplains the conditions for brand value growth The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths and challenges that influence brand success.This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:supporting tablesillustrative chartscase examplesexpert tipsreal-life experiencespull-out quotes"e;word wizard"e; brand glossaries Stand Out!! is an invaluable resource for the business masses - for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.

Stand Out! is a book about branding and its evolution, practice, and power in today's digital age.It presents the "e;why-do"e; and the "e;how-to"e; along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "e;word wizard"e; glossary at the end of each chapter explaining business terms and expressions used.This book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transformation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!