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How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as the new Leonardo . Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children s books, advertising, cars and chairs these are just some of the subjects to which he turns his illuminating gaze.
First published in 1976, this investigates the hidden uses and meanings of circles, squares and triangles in art and culture. From one of the greatest graphic designers of the 20th century.
The first-ever English translation of Bruno Munari's classic treatise on creativity, replete with new contextualizing annotations "But isn't imagination also fantasy? And can't fantastic images also assume the form of sounds? Musicians speak of sonic images, sound objects. How does one invent a fish tale, an air-cooled engine, a new plastic? ... fantasy, invention, creativity think; imagination sees."Never before translated into English, Bruno Munari's Fantasy, originally published in Italian in 1977, invites the reader to explore their own imagination, creativity and fantasy through a journey into Munari's mind and work. His theory of creativity, developed in conversation with the Reggio Emilia Approach (a self-guided approach to education) and the work of Jean Piaget (a Swiss developmental psychologist who proffered a theory termed "genetic epistemology") foregrounds the book's journey through Munari's design processes, both working for clients and teaching design principles to children. By turning both life and work into a classroom, Munari unlocks a path through imagination in order to access his, and in turn the reader's, deepest sense of play.The facsimile reprint is accompanied by new contextual annotations by Munari scholar and design historian Jeffrey Schnapp. These microinterventions highlight the innovations that make this work as relevant today as when originally published. Bruno Munari (1907-98) was an Italian artist, designer and inventor who contributed fundamentals to many fields of visual arts (painting, sculpture, film, industrial design, graphic design) in Modernism, Futurism and Concrete art, as well as to nonvisual arts (literature, poetry) through his research on games, didactic method, movement, tactile learning, kinesthetic learning and creativity.
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