Bøker av Christoph Trappe

Content works, but at times companies forget about building the right culture to make it all work. In this book, I share how to create a content performance culture, including through: Business StorytellingDifferent content channelsPodcastingArtificial intelligenceBetter content creation workflowsAnd more...

Making the right career choice can be hard enough as it is. What do we like to do, what are we good at, and what career is fulfilling and pays the bills?While I can't answer those questions for all career fields, let's talk about marketing. What's good about marketing? How do you decide if it's for you? Let's discuss the question: Is marketing a promising career? In this book, I discuss the following: What you should know about marketingHow to find your professional nicheWays to identify suitable companies, teams, and bossesBeing ready for technology advancesAnd more...This book is for anyone - early in their career, mid-point, or even later - considering a marketing job for one reason or another.In this book, I cover the different skills needed for marketing, how to find the right company that works for you and afterall make it a successful career if indeed you want to do that.About the authorChristoph Trappe is the best-selling author of "Content Performance Culture" and "Going Live." He's a globally recognized content marketing leader. This is his latest book to help anyone interested in becoming a marketer or looking for a better marketing team.Which version of the book is best?Each version has advantages and disadvantages so let me share my thoughts here so you can pick the right one.The paperback is great when you want to use the exercises within the book and want to use the provided space to brainstorm and reflect.The Kindle version is great for space reasons as you don't have to carry a physical book. It's certainly harder to do the written exercises on the Kindle version, but you could use a piece of paper or the notes section on your device.The hardcover is perhaps a bit more of a collector item. Consider getting that when you are going to hear me speak at a conference and stop by after to get it signed.