Bøker av Christopher Phelps

¿With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There¿s nothing else like it.¿ Robert Cialdini Author of worldwide best sellers, Influence and Pre-Suasiongrowth and vitality. Marketing for most is considered more of a mystery instead of a science. When it remains a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The good news is that it doesn¿t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner or one in a group practice, or someone who is in network with dental insurance companies or completely out of network with them.

In Marxism and America, an accomplished group of scholars reconsiders the relationship of the United States to the theoretical tradition derived from Karl Marx. In brand new essays that cover the period from the nineteenth century, when Marx wrote for American newspapers, to the present, when a millennial socialism has emerged inspired by the presidential campaigns of Bernie Sanders, the contributors take up topics ranging from memory of the Civil War to feminist debates over sexuality and pornography. Along the way, they clarify the relationship of race and democracy, the promise and perils of the American political tradition and the prospects for class politics today. Marxism and America sheds new light on old questions, helping to explain why socialism has been so difficult to establish in the United States even as it has exerted a notable influence in American thought.