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Have you ever felt totalled? *BR**BR*This book provides a utopian vision which could replace the overbearing truth that capitalism encompasses the entirety of our lives, weaving deep into the fabric of all that it means to be human. *BR**BR*Through industrialised warfare, surveillance and commodification, deepening crises and ecological catastrophes, capitalism threatens the total destruction of human civilisation. But in amongst this wreckage there are still functioning parts which can be salvaged through the collective force of the human imagination and the mobilisation of the masses. To do so, we must realise a different future to the apocalypticism forewarned by scientists, prescribed by economists, accommodated by politicians and made spectacle by the entertainment industry. *BR**BR*This book asks how a utopian possibility is discernible through the power of human creation. Can it be realised when as a society we are in different ways materially, ideologically and libidinally bound to the capitalist machine of destruction?
From broadsheet newspapers to television shows and Hollywood films, capitalism is increasingly recognised as a system detrimental to human existence. Colin Cremin investigates why, despite this de-robing, capitalism remains a powerful and seductive force.*BR**BR*Using materialist, psychoanalytic and linguistic approaches, Cremin shows how capitalism, anxiety and desire enter into a mutually supporting relationship. He identifies three ways in which we are tied in to capitalism - through a social imperative for enterprise and competition; through enjoyment and consumption; and through the depoliticisation of ethical debate by government and business. *BR**BR*Capitalism's New Clothes is ideal for students of sociology and for anyone worried about the ethics of capitalism or embarrassed by the enjoyments the system has afforded them.
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