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This book explores the lived, embodied experiences of aging men as a counterpoint to the weary stereotypes often imposed on them. Conventionally, in Western cultures, they are seen as inevitably in decline. The book challenges these distorted images through a detailed analysis of aging men's life stories.
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
This book narrates and analyzes the southern tours that Booker T. Washington and his associates undertook in 1908-1912, relating them to Washington's racial philosophy and its impact on the various parts of black society.
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.
Ved å abonnere godtar du vår personvernerklæring.