Bøker av David Amerland

Search has changed. Search marketing now works differently.Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply. Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can: Make quick SEO gains for your website Take your search marketing to the next level Use search in your branding efforts Define the uniqueness of your business Create trust and authenticity on the web Make use of current promotional techniques Integrate video and images in search marketing Shape your digital identity Form clear brand values Future-proof your SEO Start using semantic search techniques from the very first moment.Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of 200 questions, presented at the end of each chapter in tranches of ten allows you to reshape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available. Immensely practical, easy to read with each chapter standing alone this is the down to Earth aid to semantic search that you have been looking for.

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied.Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, social media demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age.In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind?Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

Make your online marketing work for you. When you have an online business you wear too many hats, have too little time and never have enough money to market the way you think you need to. Now you don't need to worry about that. Online Marketing Help is a practical, step-by-step guide which takes you through all the steps you need to social network optimize your business, set up the time-saving tools you need to run its marketing and set up the activities which will increase its online impact and help you succeed at next to no cost.An online business which is social networked properly has: Greater online visibility More targeted visitors More online sales and advertising enquiries Greater opportunities to make a profitWhat usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have ran out of time and money. Online Marketing Help helps you save both time and money by showing you exactly what you need to do in order to turn any online business into a fully-fledged online marketing machine. Totally accessible, with complete, step-by-step details and no need for any deep know-how, it gives you the knowledge distilled from working practices and strategies successfully used by profitable online businesses so yours too can start to give you real money, real fast!

Containing specific information on how to identify key search words - and how to identify niche markets with little or no competition - this book shows you the best ways to climb to the top of the Google rankings.