Bøker av Douglas McPherson

This book has been written to show you how to package and position your firm in a way that will allow you to profit from your efforts.

This book has visibility as its central theme. It will help you to establish where you need to be visible, how to achieve and maintain visibility with clients, and how to convert visibility into new work. It shares a variety of tried-and-tested approaches to boosting visibility, so you can choose those that suit you best. Every suggestion is designed to be put into practice around fee earning responsibilities. Features of this book: Chapters on how to create visibility and stay visible to clients as well as referrers, how to effectively network to get the best results, and intelligent marketing advice that will aid you and your firm in being more visible. Practical tips to manage your day-to-day marketing activities that can be implemented easily and without a huge requirement for time or budget. Highly practical advice you can put into immediate action, including a series of mini-masterclasses with step-by-step guidance and various templates that can be adapted for your own use.

The Virtual Lawyer examines the new virtual ways of approaching marketing and business development, explaining how you can continue to strengthen your existing relationships, boost your visibility in the markets you serve, and generate the new introductions and new opportunities you'll need to grow your practice whilst working remotely.

Roll up! Roll up! See the wondrous new face of Circus Mania, 250 years in the making! Full of the remarkable tales of circus life that made it a classic on its first outing. Learn about the origins of the circus from Roman times, to the colourful characters that make the circus the international phenomenon it is today. Circus Mania 2.0 is bigger, better and couldn't be timelier. Two hundred and fifty years after Philip Astley invented the circus it has never been more diverse and captivating, the global success of the spectacular Cirque du Soleil just one testament to its enduring and universal appeal. In Britain alone there are traditional family circuses for kids and arty shows for adults, circuses in tents and circuses in theatres, circuses with animals and circuses without, the Circus of Horrors for clubbers, the comedy-based Circus Hilarious and cabaret-style hybrids on the burlesque circuit and this form of entertainment is popular around the world. What all circuses have in common are the extraordinary skills, dedication and lifestyle of those involved a unique strain of performers who blend the discipline of sports stars with the razzmatazz of showbiz; itinerant entertainers who have often had circus blood in their families for generations; world-class gymnasts who risk death twice daily, serve on the tea stand in between shows and help take down the big top afterwards. Circus Mania is a journey into this unique world, each chapter an access-all-areas pass to a different circus, talking to the trapeze flyers, clowns, animal trainers and showmen about their lives, work and customs and offering insight into the development of this traditional entertainment from the earliest times.