Bøker av Elmer Wheeler

In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say "Yes!," the "X, Y, Z" principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a "canned" sales presentation and a "planned" presentation and why the best message in the world will fall flat on its face if you don't use the Wheeler "A-B Principle."Don't leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline. These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.

Este clásico y exitoso libro de marketing y ventas del legendario Elmer Wheeler (alguna vez considerado el mejor vendedor del mundo) fue publicado originalmente en 1937. En su momento superó en ventas a todos los demás libros relacionados y sigue siendo muy buscado hasta el día de hoy.Este atemporal libro de ventas está repleto de consejos simples pero altamente efectivos para obtener resultados que aún funcionan mágicamente en nuestros días. Esta edición viene enriquecida con acotaciones del Profesor Jaime Vicens Carrió de la Real Academia de Ciencias Económicas y Financieras de España.Considerado uno de los mejores libros de marketing de todos los tiempos, con influencia probada en la publicidad y redacción de anuncios publicitarios, este libro de ventas muestra las frases reales que se experimentaron para hacer que la gente compre, para vender millones de productos, para triplicar las ventas de calzado, para incrementar ventas de aspiradoras, para vender miles de galones de combustible y los resultados que se obtuvieron.El propósito que Wheeler persigue con esta obra es el de contribuir a que los vendedores puedan enriquecer su vocabulario profesional con aquellas palabras que, dotadas de una poderosa fuerza persuasiva, les permitan dominar francamente cualquier situación con que se enfrenten, por difícil que sea.Descubrirá:Cómo el presidente de la Compañía Bost Tooth Paste logró vender su dentífrico en droguerías y perfumerías.Cómo los vendedores de J. C. Penney lograron vender artículos de mejor calidad y en mayor cantidad a cada comprador con tan sólo pronunciar una frase oportuna en el momento oportuno.Cómo un hombre al que le costó cincuenta años hallar una frase contrastada de venta con la necesaria fuerza para vencer los reparos típicos del comprador pudo finalmente encontrar once palabras que vendieron centenares de libras de tabaco para pipa.Cómo tomar la "temperatura" del clienteEstrategias probadas por empresas y compañías hoy exitosasDecenas de historias reales de vendedores que pusieron en práctica estas estrategias y sus resultadosY mucho más!También le muestra cómo crear sus propias frases poderosas, basadas en el conocimiento adquirido por ejemplos de la vida real. Este clásico es imprescindible para cualquier persona que realmente desee obtener resultados de sus ventas, marketing, cartas de ventas y vender usando el e-commerce.

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell". Wheeler's principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak - sell the sizzle." The Fat Boy's Book -- in which Wheeler humorously writes about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler researched how to keep the weight off wrote his equally humorous follow-up, The Fat Boy's Downfall.

Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak-- sell the sizzle." The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up.