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In a world that is witnessing the explosive forces of individualism, tribalism, cultism, religion, nationalism, and regionalism, can the "global village" concept as envisioned by Marshall McLuhan have any meaning or hope for fruition? Do the media merely electronically override the stronger forces of basic human expression without in any way changing them?
These essays, written by experts in their fields, demonstrate how necessary it is in the study of the humanities and social sciences to realize the interdependency of the fields and how rich the resulting study can be."
The rituals of religion these days as practiced in the United States on television, have become big theatre, a big show. Televangelism is big business, amounting to billions of dollars each year. Televangelists discussed are Billy Graham, Jimmy Swaggert, Jerry Falwell, Jim and Tammy Bakker, Terry Cole-Whittaker, Marilyn Hickey, Danuto Rylko Soderman, and Beverly LaHaye.
The educational opportunities of the new millennium are endless if our efforts are informed. If not, they will be catalogs of failures or half-successes. The essays in this collection, written by some of the leading scholars in Popular Culture Studies, turn the page on the new millennium to see what are the directions of approach and the opportunities to be gained in recognition of the compelling need for studies in everyday cultures. These essays help chart the course for themes and directions of such studies into the new world that is waiting to be born. Their value is indispensable.
The twenty essays in this effort to bring new vitality to the humanities range through fields familiar in life but unfamiliar in the humanities canon. They include leisure, folk cultures, material culture, pornography, comics, animal rights, Black studies, traveling, and, of course, the bugbear of academics, television.
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