Bøker av Francis Pereira

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes.

This Springer Briefs volume guides the reader in a comprehensive form to design new digital business models. The book provides strategic roadmaps for enterprises in the digital world, and a comprehensive framework to assess new business models. It aligns both, research and a practical perspective through real case study examples.