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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
As a young White House correspondent during the Kennedy and Johnson years in Washington, D.C., Godfrey Hodgson had a ringside seat covering the last two great presidents of the United States, John F. Kennedy and Lyndon B. Johnson, two men who could not have been more different. Kennedy's wit and dashing style, his renown as a national war hero, and his Ivy League Boston Brahmin background stood in sharp contrast to Lyndon Johnson's rural, humble origins in Texas, his blunt, forceful (but effective) political style, his lackluster career in the navy, and his grassroots populist instincts. Hodgson, a sharp-eyed witness throughout the tenure of these two great men, now offers us a new perspective enriched by his reflections since that time a half-century ago. He offers us a fresh, dispassionate contrast of these two great men by stripping away the myths to assess their achievements, ultimately asking whether Johnson has been misjudged. He suggests that LBJ be given his due by history, arguing that he was as great a president as, perhaps even greater than, JFK. The seed that grew into this book was the author's early perception that JFK's performance in office was largely overrated while LBJ's was consistently underrated. Hodgson asks key questions: If Kennedy had lived, would he have matched Johnson's ambitious Great Society achievements? Would he have avoided Johnson's disastrous commitment in Vietnam? Would Nixon have been elected his successor, and if not, how would American politics and parties look today? Hodgson combines lively anecdotes with sober analyses to arrive at new conclusions about the U.S. presidency and two of the most charismatic figures ever to govern from the Oval Office.
The importance of Colonel Edward M House in 20th-century American foreign policy is enormous: from 1913 to 1919 he served not only as intimate friend and chief political adviser to President Woodrow Wilson but also as national security adviser and senior diplomat. This book establishes his contributions as one of the greatest American diplomats.
During the past quarter century, free-market capitalism was recognized not merely as a successful system of wealth creation, but as the key determinant of the health of political and cultural democracy. Now, renowned British journalist and historian Godfrey Hodgson takes aim at this popular view in a book that promises to become one of the most important political histories of our time. More Equal Than Others looks back on twenty-five years of what Hodgson calls "e;the conservative ascendancy"e; in America, demonstrating how it has come to dominate American politics. Hodgson disputes the notion that the rise of conservatism has spread affluence and equality to the American people. Quite the contrary, he writes, the most distinctive feature of American society in the closing years of the twentieth century was its great and growing inequality. He argues that the combination of conservative ideology and corporate power and dominance by mass media obsessed with lifestyle and celebrity have caused America to abandon much of what was best in its past. In fact, he writes, income and wealth inequality have become so extreme that America now resembles the class-stratified societies of early twentieth-century Europe. More Equal Than Others addresses a broad range of issues, with chapters on politics, the new economy, immigration, technology, women, race, and foreign policy, among others. A fitting sequel to the author's critically acclaimed America In Our Time, More Equal Than Others is not only an outstanding synthesis of history, but a trenchant commentary on the state of the American Dream.
Presents the history of the turbulent years between the end of World War II and the fall of Richard Nixon. Focusing on the 1960s, this book shows how the consensus was shattered by the converging blows of racial upheaval, the Vietnam War, and a pervasive crisis of authority in American society.
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