Bøker av Gordon B. Willis

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

* More than twenty notable survey methodology researchers from around the world have gathered to contribute valuable insight on the role of question evaluation methods in improving data quality.