Bøker av Graham Hughes

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond. Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.

This book offers a thesis about the interests underlying the Epistle. Dr Hughes argues that the major concern of the author has been to achieve a theological understanding of the relationship between the now out-moded forms and institutions of Old Testament worship and those of the distinctively new (yet not unrelated) Christian faith in which he now finds himself.

How, in this Christian age of belief, can we draw sense from the ritual acts of Christians assembled in worship? Convinced that people shape their meanings from the meanings available to them, Graham Hughes inquires into liturgical constructions of meaning within the larger cultural context of late twentieth-century meaning theory. Major theories of meaning are examined in terms of their contribution or hindrance to this meaning making: analytic philosophy, phenomenology, structuralism and deconstruction. Drawing particularly upon the work of Charles Peirce, Hughes turns to semiotic theory to analyse the construction, transmission and apprehension of meaning within an actual worship service. Finally the book analyses the ways in which various worshipping styles of western Christianity undertake this meaning making. Taking account of late modern values and precepts, this ground-breaking book will appeal to teachers and students of theology, to clergy, and to thoughtful lay Christians.

This book provides an in-depth analysis into the main effects of Hughes Syndrome. It offers a detailed history of Hughes Syndrome and examines the effects of the syndrome on the major organs, making it a valuable reference tool for students in training.

Hughes Syndrome: Highways and Byways

Similarly, awareness of preventative measures may reduce the number of cases of lupus that occur. From a different perspective, it would be of great use to have an easily accessible source of information available to lupus patients that would highlight issues such as treatment options and sources of support.

In the mid 1970s, Hughes observed a number of young women with a form of viral paralysis, where interestingly many of them carried an antibody in their blood actually directed against 'phospholipid' - one of the components of brain and spinal cord.