Bøker av Hans Gottinger

Both biotechnology and large pharmaceutical firms compete in a network industry characterised by rapid technological change which leads to industry change and market structure. This book covers a strategic industry analysis of a globally operating pharmaceutical and biotechnology industry.

Suitable for policy-makers, industry consultants and students of industrial economics and management, this book describes the interplay of competition and cooperation along vertical and horizontal industry lines. It focuses on specific issues that offer analytical insights and have applications in industry analysis.