Bøker av Herman R. Holtz

Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services.

This is a complete guide to finding, negotiating, contracting, and working with consultants and service contractors. Drawing on his many years of experience as both consultant and manager, Herman Holtz explores and explains relevant issues and provides practical guidelines applicable to many different situations.