Bøker av Jacques Peretti

What if the way we understand the world is wrong? What if it is not politicians and world events that have fundamentally transformed our everyday lives but business deals made in secret? In Done: The Secret Deals that are Changing Our World, Jacques Peretti tells the story of the secret history of the deals that are changing our world.

Go behind the scenes of the most shocking, hilarious, controversial genre of entertainment: reality television. Reality TV's influence is seismic: twenty-five years ago, the concept didn't exist. Yet today, it is one of the most powerful cultural forces on earth; a multi-billion-dollar machine. Despite that, it is often derided as "trash"; a cultural McDonalds not worthy of examination. The truth is that reality TV offers a profound insight into who we are as human beings, questioning the very nature of what we deem to be entertaining. Writer, broadcaster and reality TV-obsessive Jacques Peretti goes behind the scenes of a world that has entranced and consumed him for two decades. Meeting with people at every level of the reality TV machine, from those responsible for coming up with ever-more extreme formats, to the contestants and participants at the heart of some of the most iconic moments in television, who felt that their lives and their vulnerabilities were being exploited in the name of entertainment. This is reality TV as you've never seen it before.

An award-winning investigative journalist takes us inside the ten business deals that have transformed the modern worldWe think of our world as controlled by forces we basically understand, such as the rule of law or the politicians we elect. But in The Deals That Made the World, Jacques Peretti makes a provocative and quite different argument: much of the world around us?from the food we eat to the products we buy to the medications we take?is shaped by private negotiations and business deals few of us know about.The Deals That Made the World takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people.The Deals That Made the World is filled with fascinating insights touching upon tech, finance, artificial intelligence, and the levers of power in a post-globalization world. Peretti offers a compelling way to understand the last hundred years?and a pointer to what the next hundred might hold.

'That nickname . . .''"Little bird." It wasn't mine. I found out later he gave it to every little girl that came in to be injected. "Little Bird" didn't mean anything. It was a trick. There were thousands of "little birds", just like me, all thinking they were the only one.'