Bøker av Jamie Turner

"If it is true, as they say, that a man must walk through darkness before he can become a writer, then I am well qualified." Following this book's original publication in 1998, Michelle Rapkin, Editorial Director of Doubleday/Crossings Book Club, wrote, "In a lifetime of reading, a handful of books stand out-this is one of them." In this story you'll meet Margaret Tuttle, who doesn't know how to give or receive love, and Birdie Freeman, who teaches her how to do both. Secrets are revealed, walls broken down, and lives changed. This is a book you will want to read again and again. From a review in Moody Magazine, Nov./Dec. 1998: "Achieves a literary excellence seldom seen in any novel and will leave no reader-believer or agnostic-untouched and unchallenged."

The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you can, too. An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations with customers on an individual basis-all while fully respecting their privacy. Written by two of today's most renowned marketing minds, this groundbreaking guide teaches you:Key concepts of one-to-one marketingHow today's leading brands are leveraging one-to-one marketing to drive growthThe important role of privacy in a one-to-one marketing campaignHow to use one-to-one marketing ethically and properlyHow to address common consumer fears and concerns about privacyHow to calculate the return-on-investment of a one-to-one marketing campaignHow to create an Identity Graph which predicts consumer behaviorWhy the traditional sales funnel no longer works-and what to replace it withSurprising insights about the customer journey and how it can be leveraged to grow sales and revenuesHow to create consumer profiles without invading your customers' privacyAs a marketing professional, you enjoy access to a remarkable amount of data about each and every customer. An Audience of One provides the tools and techniques to get everything you can from this data, in an ethical way that benefits both you and your customers.