Bøker av Jane McCarthy

Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategists Jane McCarthy and Kate McAndrew introduce you to eight ancient goddess archetypes and illustrate how their timeless energies are alive in successful brands today. They interview aspirational business owners and leaders who generously share what they’ve learned on their own brand building journeys. From there, they lead you through a series of exercises to build your brand’s identity in a way that is both authentic to your company and attractive to customers. You don’t need an MBA or a background in marketing to "get" it. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.   This book is different—there isn’t a sports metaphor in sight. This book is inspiring—it will shower you with ideas at every step. And this book is actionable—you will walk away with a complete brand blueprint.

"...a great addition to the universe of World War II literature," Jeff Ayers, Bestselling author Jane McCarthy's second novel brings a rare perspective to the horrors of World War II seen through the eyes of an American GI and a young German civilian. Drafted at nineteen, American John Conway learns there's no glory in Battle. Wounded by a sniper and unable to move, John lies next to his dead buddy and moans.Karl Baum, a young German civilian, discovers the wounded American. Risking his family and his own life, Baum and his father drag him to their home in Southeast Germany to heal. Recovering, Conway turns on Baum and forces him at gunpoint to lead him on a perilous journey through dangerous winter mountains to reunite with his troops in Italy where an act of betrayal changes the course of both men's lives. The Faces of War also gives a rare glimpse into life behind the gates of an American camp for German prisoners of war.In a story with war, guilt, drug addiction and finally forgiveness, McCarthy's characters bring alive an extraordinary time in history."...a daring, heart wrenching, pulse pounding story of hope," Jon Land, USA Today bestselling author