Bøker av Jeff Jones

Welcome, esteemed dentists and dental office managers, to a journey into the realm of online and digital marketing. In this guide, we will explore the critical strategies that can revolutionize your approach to attracting new patients. As a dental marketing company, we understand the unique challenges you face in promoting your practice. Today, we're not just offering insights; we're empowering you to self-grade and enhance your online and digital marketing efforts. Let's dive into the world of dental marketing mastery with "20 Online and Digital Marketing Strategies to Get New Patients for Your Dental Practice." 1. Crafting a Captivating Website: The Digital Showcase of Your PracticeYour website is the cornerstone of your online presence. Evaluate its visual appeal, ease of navigation, and mobile responsiveness. Ensure it reflects the professionalism and warmth of your physical clinic. A compelling website invites patients into your digital space, setting the stage for a positive online experience. 2. Mastering Local SEO: Be Found Where It MattersOptimize your website for local search engine optimization (SEO). Claim your Google My Business listing, use local keywords, and encourage satisfied patients to leave positive reviews. Local SEO ensures your practice is visible to those actively seeking dental services in your area. 3. Unlocking the Power of PPC Advertising: Precision in Patient TargetingDive into the world of Pay-Per-Click (PPC) advertising. Strategically choose keywords, create compelling ad copy, and leverage targeted campaigns. PPC ensures your practice appears at the forefront when potential patients are actively searching for dental services, delivering a remarkable return on investment. 4. Building a Social Media Presence: Connect Beyond the Clinic WallsHarness the vast reach of social media platforms. Establish a consistent presence on channels like Facebook, Instagram, and Twitter. Engage with your audience through informative content, patient stories, and promotions. Social media serves as a dynamic extension of your practice, fostering connections beyond the clinic. 5. Embracing Email Marketing: Nurturing Relationships DigitallyDevelop a robust email marketing strategy. Regular newsletters, promotions, and educational content keep your practice top of mind. Email marketing nurtures relationships, encouraging patient loyalty and retention. 6. Leveraging the Power of Video Marketing: A Personal Touch in the Digital RealmEngage your audience with video marketing. Share behind-the-scenes glimpses of your practice, educational content, and patient testimonials. Video adds a personal touch, making your practice more relatable and trustworthy. 7. Prioritizing Dental SEO: Elevate Your Online VisibilityInvest in comprehensive Search Engine Optimization (SEO) for your dental website. Optimize content, meta tags, and images. Quality backlinks enhance your website's authority, ensuring your practice ranks higher in search engine results. 8. Implementing Online Appointment Scheduling: Convenience at Your Patient's FingertipsEnhance patient experience with online appointment scheduling. Simplify the booking process, saving time for both your team and patients. The convenience of online scheduling encourages prompt bookings. 9. Engaging Social Media Contests: Gamify Your Online PresenceBoost engagement with social media contests. Encourage participation through likes, shares, and comments. Contests not only entertain your audience but also broaden your social media reach.

Almost a year after the execution of King Mokoto, the world is still recovering from the aftermath of his war. While the mortals of Gaiamiráka struggle to live through the loss of their loved ones, one woman, once banished to the Dark Realm, decides to take matters into her own hands, to right some of her family's wrongs.With the power of a god within her, and the God of War wanting her imprisoned for taking what is his, she may bring about the greatest event in Gaiamiráka's history.

This is the extraordinary story of the British birthplace of a worldwide sport of boxing in London's East End.

The behaviour of a simple organism which is capable of remarkable biological and computational feats that seem to transcend its simple component parts is examined and modelled.

A manual for middle managers and head teachers in secondary schools. It offers support and guidance on the new performance management legislation, the practical issues surrounding its introduction and strategies for successful implementation.

Designed to help teachers who manage others, this practical book offers guidance on diagnosing ineffectiveness, supporting ineffective teachers, and using appropriate strategies when support isn't enough.

'For the discerning leader wanting to develop their personal management skills this is a "must have" resource.' - Coleen R Jackson, Director, Roehampton Education Leadership Centre University of Surrey Roehampton