Bøker av John Lok

This book explains how different deparments can bring raising efficiency and improving performance benefits to every employees. This book include these chapters to explain how different HRM strategies can solve these organization challenges. In chapter one, I shall explain what is human resource depart...

The objective of macroeconomic behavioral methods is to control the short run behavior of an country's economy development. Is it useful to be applied to assist developing countries' economic development. If we think of stability as a situation in which the main macro variables are at a desired or target level. This book divides three parts. In first part chapter one concerns how economic environment can influence global fuel price change, I shall indicate on how economic environment can influence the relationship between airline freight service fuel consumption useful price change .Can economic measurement can predict when airline fuel price changes to airline freight service industry I shall indicate what factors cause the fuel price will raise as well as what the other external threats can cause risk to airline industry. Moreover, I shall also compare the different fuel price rising factors and other external threats whether which is the most effort to influence airline industry failure. Then, I shall give recommend how global airline industry can apply behavioral economic method to predict when the fuel price will rise possibly.

Nowadays, there are many face skin health product sale in face skin health market. So, there are many different kinds of facial health product choices to let health product users to choose, it brings the skin health product competition is serious. How to avoid the raising competition threats and facial health product buyers spend more time to choose many different skin health products in their choice process. Hence, how to achieve effective market promotion strategy is very important to any kinds of face skin health protection products. In my this book, I shall indicate different kinds of promotion methods to let different kinds of face skin health protection products to choose which of promotion strategy is the most suitable to help them to promote their unique skin health protection products to sell more easily in nowadays skin health product market. Readers can have more clear understanding how and why the kind of promotion method is the most suitable to let the kind of skin health product to advertise to let face skin health consumers have more clear understanding to its face skin health protection function.

This book has these two research questions need to be answered?(1) Can apply (AI) learning machine predict consumer behaviors in retail industry?(2) Can (AI) learning machine replace human marketing research method? This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.