Bøker av John Shackelford

Effectively select, align and manage social media and digital operations using this great digital marketing guide. This accessible, step-by-step framework enables the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Ranging from social media, SEO, content marketing and user experience to customer loyalty, automation, and personalization, this digital marketing guide features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies.  This book is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. It includes practical implementation guides spanning SEO, paid search, email, lead generation, and more.If you want to turn your online presence into a money-making machine, then you need this book.Get it now.

If you want to turn your business or personal brand online presence into a money-making machine, then keep reading!Social media marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. Studies have shown that social media marketing has become one of the businesses'' main tools to promote their products and services. This should not come as a surprise, considering people are spending most of their time on Facebook, Instagram, and Youtube. However, what is not a given is that most companies and personal brands do not have an excellent online presence yet. As a result, their social media marketing "strategy" often includes posting random content on their website, hoping to get organic traffic and sales. If that could have worked in 2021, this year, things are already starting to change. So it is time to update your strategy for 2022 and beyond, and this book will show you exactly how to do it!The beauty of social media marketing is that it is not relevant how much you can spend on advertising. Since it is a new environment, the entry barrier is not high. However, this will not last for long, and you must take advantage of this opportunity before it is too late. This is the best time to start focusing on your company or personal brand online presence, as people are spending more time than ever on their phones. It is time to turn their attention into sales!Get this book today!

If you want to turn your business or personal blog into a money making machine, then keep reading!Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and blogging have become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time browsing the internet.What is not a given, though, is the fact that most companies and personal brands do not have a proper responsive blog. In fact, oftentimes their blog strategy consists of just posting random content on their website, hoping to get some organic traffic and sales. If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it!The beauty of blogging is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late. This is the best time to start focusing on your company or personal blog, as people are spending more time than ever on their phones. It is time to turn their attention into sales!Get this book today!