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Base of the Pyramid Markets in Latin America

- Innovation and Challenges to Sustainability

av Stefan Gold, Marlen Gabriele (Chemnitz University of Technology Arnold, Judy N. Muthuri & m.fl.

2 110,-

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
- Bok
- 2 110,-
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Base of the Pyramid Markets in Affluent Countries

- Innovation and challenges to sustainability

av Marlen Gabriele (Chemnitz University of Technology Arnold, Judy N. Muthuri & Ximena Rueda

523 - 2 032,-
- Bok
- 523,-
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