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Leaders are under increasing pressure to ensure their businesses are gender-balanced and inclusive, and eliminate the gender pay gap for the benefit of the economy and society.But how? And what does that mean for YOUR business?This pioneering book is a route map to help leaders get started and navigate the way to leading a high-performing gender-balanced business. It features:An easy-to-follow ten-step guide with practical advice and solutions:Case studies to illustrate how businesses like yours have implemented winning ideasA compelling 5-minute pitch to inspire your team to take action.Fixing the gender gap is a key indicator of an effective leader in the 21st century, and gender balance is essential to enable transformational business growth. Audience: Business schools often use automotive case studies and are increasingly interested in diversity and inclusion, and so this book makes ideal recommended reading for MBA and Business Management courses. The Centre of Automotive Management at Loughborough University School of Business and Economics, Warwick University and Coventry University have strong automotive connections, for example. In addition the book would suit the Institute of the Motor Industry Automotive Management Level 5 course.
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