Bøker av Kathleen L. Endres

A diverse and dynamic branch of American journalism, the specialized business press has helped to shape our trades, our industries, our businesses, our professions--our economic way of life.

Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States.

Many of these were short-lived newsletters, while others continue to be published today. Through entries on more than 70 individual periodicals published in the 19th and 20th centuries, this reference traces the history of women's involvement in many of the social, political, and economic issues in the United States.