Bøker av Ken Costa

An insider's look into how Generation Z's focus on ethics, climate change and purpose will change capitalism forever. In the next ten years there will be an unprecedented wealth transfer from the so-called 'baby boomer' generation to the young. Never before will so much money - in housing, land, stocks and cash - be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism. Ken Costa works with this new generation and shows how environmental concerns and anxiety about equality and diversity are more than mere slogans; instead they are driving the future of the markets. So many issues stem from the reality of the financial gap between age groups - from cancel culture and fears about wokeness, to generation rent, protest movements and re-evaluations of history around subjects such as empire. Costa also shows how we can build a more inclusive, purposeful capitalism through co-operation, which shifts focus away from the individual and more towards collaboration, compassion and community. For readers of Rebecca Henderson's Reimagining Capitalism, and Rutger Bregman's Utopia for Realists, as well as business leaders and tech watchers, this is what the future of capitalism looks like, how our current systems may be upended, and above all how boomers must work with the invigorating and inspiring young, who see their mission not just to increase value for shareholders, but to save the planet from humanity's disastrous last 40 years.

One of the world's most prominent investment bankers lifts the lid on how Generation Z will inherit the largest wealth transfer in history - 100 trillion dollars - and how this generation's focus on ethics, climate change and purpose will change capitalism forever.In the next ten years there will be an unprecedented wealth transfer from the so-called 'boomer' generation to the young - 100 trillion dollars. Never before will so much money - in housing, land, stocks and cash - be shifted so suddenly from one generation to the next, and never before does the next generation feel so differently about the future of the planet and of capitalism. Millennials and generation Z are not taught the mantras which powered the 20th century - greed is good, and profit is king. They demand instead that their companies have a wider purpose, an environmental conscience and a plan to make capitalism a more diverse and equal place. Famed banker Ken Costa invests and works with this new generation - he explains why the young believe in bitcoin over Wall Street, and in tech start-ups over traditional corporations. He shows how environmental concerns and concerns about equality and diversity are more than mere slogans, instead they are driving the future of the markets. Above all he shows decisively that boomers must work with the invigorating and inspiring young who see their mission not just to increase value for shareholders, but to save the planet from humanity's disastrous last 40 years. For readers of Rebecca Henderson's Reimagining Capitalism, and Rutger Bregman's Utopia for Realists, as well as business leaders, investors and tech watchers, this is an insider's account of what the future of capitalism looks like, how our current systems may be upended and dismantled, and what we all must do to help.

Experience how the power of the cross unleashes meaning and purpose in the midst of your daily life.

Are you working for cash, a career, a cause---or a calling?