Bøker av Ken (KPL Associates) Langdon

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal.

Covers the key areas of return on investment, from cost benefit analysis and risk analysis to accounting techniques and the balanced scorecard. This title features examples and lessons from some of the world's most successful businesses, including oil and telecommunications giants, and ideas from the smartest thinkers.