Bøker av Kenneth Gronbach

Unlock hidden business opportunities when you understand the upside of Boomers, Gen Xers, Millennials, and other generations, and how each is impacting markets and economies in their own unique way.

How old is your best customer? This number will change as your customers grow--and as a marketer, it's your responsibility to stay ahead of them and their money. Learn how to effectively anticipate your buyers' future demand.