Bøker av Kit Sadgrove

Every day, an unseen army is working to advance the aims of corporations and the rich. From accountants to trade associations, and from scientists to think tanks, the members of the concierge class serve their masters diligently. They devise ways to help the rich evade taxes, change legislation, and sway public opinion.And the result is more profit for the wealthy, a widening of inequality, and a weakening of democracy.The Concierge Class is the first book to explain the inner workings of concierge capitalism. It shows how the affluent co-opt skilled professionals into hiding their cash, pushing their agenda, and whispering in the ears of politicians.The book reveals who is doing the wealthy's dirty work, how they do it, and the steps we can take to stop it.Are you a member of the Concierge Class? Or one of its victims? Either way, it's time to fight back. Some of the information you'll find in The Concierge Class: What exactly do the Concierge Class members do?Why central banks help the rich.Why scientists go badHow sport has been ruined.Why we're headed back to the Edwardian era.How asset managers milk our state industries.Why care homes and children's homes are no longer safe.Discover the Magicians, the Enablers, the Pushers, and the Suppliers.Why the next banking crash isn't far away.The management consultants' playbook.The media megaphone.Justice - but only for some.Why regulation isn't working.How the junk tanks spread misinformation.And for solutions, you'll learn the following:Are you complicit? And if so, to what extent?Take the Culpability Index.Check out the Ethical Blueprint.Practical steps you can take.

The Tactical Marketing HandbookThe first and only comprehensive guide to tactical marketing, this book gives you practical ways to win more customers and sales. Despite the many books on marketing, the topic of tactical marketing has been overlooked for far too long. Yet tactics are more actionable than marketing strategy, which often remains theoretical. The Tactical Marketing Handbook outlines 91 ways to boost engagement, gain loyalty and boost revenue; and it offers a step-by-step guide to 49 of them. Here's what you get: 14 methods for creating successful new products13 communication tactics7 things you should do to enhance your product or service10 ideas for planning your marketing7 tactics to make your customers happy6 solutions for beating the competition12 ways to increase your price and boost your revenue20 ideas for promoting your products5 ways to run a Sale17 "must-have" actions to enhance your online effectivenessWith dozens of case studies, the book focuses on actions that will generate results, whether you're seeking more awareness, a stronger brand identity, or just more income. The Tactical Marketing Handbook is your toolkit for success.

Is aluminium bad for you? What is an Environment Management System? Is there an effective substitute for Chlorine Bleach? This title provides answers to these and many other questions. It assesses hundreds of products in common use, from aerosols to zinc through formaldehyde and phosphates.