Bøker av L. David Ritchie

How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? The author proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.

Defines information, contrasting non-linear and reflexive ideas about human communication with linear perspectives. Information is equated with uncertainty; this presents a pattern for the conceptualizing and reconceptualizing of information in the context of evolving communication theories.