Bøker av Lawrence R. Samuel

Told chronologically and divided into ten decades, The American Teacher sheds light on the important role that teachers have played in this country over the last one hundred years. It is parsed through the voices of educators, intellectuals, and journalists who have weighed in on its many different dimensions from the 1920s to today.

Widely considered the most complex of human emotions, romantic love both shapes and reflects core societal values, its expression offering a window into the cultural zeitgeist. Tracing the history of love in American culture, this book offers insight into both the national character and emotional nature.

Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life.The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029-the year when the last boomer will have turned 65-there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020.Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood-a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

The American writer--both real and fictitious, famous and obscure--has traditionally been situated on the margins of society, an outsider looking in. From The Great Gatsby''s Nick Carraway to the millions of bloggers today, writers are generally seen as onlookers documenting the human condition. Yet their own collective story has largely gone untold. Tracing the role of the writer in the United States over the last century, this book describes how those who use language as a creative medium have held a special place in our collective imagination.

Five seminal events occurred in New York City in the pivotal year 1964: the ""British Invasion,"" the arrival of the Beatles in February; the murder of Kitty Genovese in Queens in March; the World's Fair that ran in Queens between April and October; the ""race riots"" in Brooklyn and Harlem in July; and the World Series in the Bronx between the New York Yankees and the St. Louis Cardinals. Through an exploration of these landmark events--the biggest thing in pop culture since Elvis's appearance on The Ed Sullivan Show, a shocking crime that reportedly went ignored, the last great world's fair, a key moment in the Civil Rights Movement, and a legendary championship game that marked the end of an era--readers will have a better understanding of the social turbulence in New York City and the United States in the mid-1960s.

This book is much more than an authoritative and compelling look at the cultural history of the supernatural over the last century in America-it also explains why we want to believe.