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The vast majority of startups digital transformation programmes fail despite having both time and money, energy and resources. Why to answer this question the book amasses interviews and case studies from within big corporates and successful startups as well as industry observers, regulators, commentators and practitioners.
This book will resonate with anyone no matter where you reside on this journey, whether newbie or old guard. If you want to be part of this change, you need to understand all about the messy middle that Leda so expertly describes in this book. If you read this book and it doesn't resonate, then I suggest you think about stepping aside. - Curt Queyrouze, President, Coastal Community BankThe world is going digital, and so is banking-in fits, starts, and circles. Why is it so hard? Why is the industry constantly getting in the way of its own technological progress and what can we do about it all? This book looks at the human and structural obstacles to innovation-driven transformation and at the change in habits, mindsets and leadership needed for the next stage of the digital journey and argues that this change will be brought about, not by external heroes and saviours, not by a generation yet to be born, but people just like us. People who understand the industry and its quirks. Bankers who have the grit, determination and energy to drive change. Bankers like us.This book celebrates and chronicles the shared experience of bankers like us. It starts with a 'this is who we are' piece, including the author's trench credentials. It then presents an overview of corporate culture (this is what we deal with and a few ideas on how to handle it), as well as a piece on why transformation is so difficult and so many get it wrong; a piece on the challenges our lack of diversity brings or compounds, and a hopeful look-ahead on what a team of principled, dedicated folks can do despite everything.
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