Bøker av Leslie (Aston University) de Chernatony

An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.