Bøker av Linda Richardson

Stop Telling, Start Selling has become a leading textbook for sales training -- used by more than 150 of the world's leading corporations -- because it shows how to differentiate yourself, your product, and your organization in a hypercompetitive world of look-alike products.

Written exclusively for sales managers, this book offers a brief, concise primer with the fundamentals, nuances, examples, and tools needed for moving fast from boss to coach.

Offers tips, techniques, and lessons in structuring and perfecting the key steps of a sales call-in. This book takes you through the perfect sales call, from the minute the dialogue begins to closing business. It features a concise method to win more sales and build deeper relationships which can be learned quickly on the go.

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers.