Bøker av Lynn M Scheurell

Get Beyond Existing Paradigms for More Effective B2B MarketingDigital transformation is the solution to 'never enough-ness.'Business inherently runs on 'never enough' - time, clients, content, pipeline, money, campaigns, form fills, etc. This leads to overwhelm, burn-out, fragmented initiatives, redundant effort, and all kinds of dysfunctional gunk that clogs the path to meaningful outcomes.It's not enough to just check the boxes of marketing impressions, traffic, engagement, traffic, click-through rate, or brand recognition. Instead, it includes strategic business planning to understand consumer preferences and consumption, design wins, and facilitate customer and user experience, all of which, ultimately, result in bottom line revenues.As a deceptively simple definition, digital transformation is the process of streamlining, prioritizing, and addressing systemic constraints to support delivering greater value effectively - with ease and efficiency - to both customers and employees. In other words, the results of digital transformation are less stress, increased productivity, and happy people. And a strong digital marketing strategy helps make that happen.This book explores initiating digital transformation by way of marketing. Why? Because marketing is about business leadership in positioning specific outcomes of value via a promise backed by data to gain support through either brand recognition or business (new and/or renewed). Some of the topics covered include- a definition of today's Experience Economy and the power of micro-moments- how ecosystems drive business relationships and results- the indicators that flag a digital transformation initiative is needed- how proven methods are being overtaken by fast-evolving marketing conversations- three pivot points to turn disruption into opportunity- the hierarchy of business needs and how they support business growth- what enlightened C-level leaders can do to guide successful digital transformation- the significance of brand archetyping to understand and express company values and personality- the pain and the power of strategic digital marketing- the twelve intangible benefits that are emotionally compelling for conversions- and much moreAs a digital strategist and copywriter for projects ranging from Fortune 100 companies to visionary startups, I wrote this book to capture best practices and inspiration. A good marketer understands and uses the best techniques to get optimal visibility with the right future customers; a great marketer introduces the leading edge for strategic advantage in gaining visibility both externally and internally. When marketing leads identified audiences to places they could not go on their own and shows them they cannot get that result anywhere else, it creates organizational change and business growth.Digital transformation is one of the most significant and essential priorities of our time. May this book be a conversation-starter within your sphere of influence.

How You Can Have a New Relationship with Money Even If You Hate Thinking About ItIn the absence of having "enough" money, many people feel they can't fully enjoy life. These people think "if I just had more money, I could {insert dream}" so they end up chasing money instead of their dream. Even more, money is no longer 'just' currency... today, the energy of money is about survival because it's just about impossible to live in modern society without money.Ironically, what such people put their attention on - not having enough money - is exactly what gets in their way. If this sounds like you, there's good news. Why? Because when issues are about money, it's never about the money; instead, it's about your money relationship.Discover how you relate to money to empower yourself financially. This book is a compilation that covers such topics as:- understanding money paradigms- neutralizing saboteurs- seeing wealth patterns- decoding money myths and messages- clarifying money lies- knowing the real responsibilities of money- discovering the mistakes that keep you from making money in business- defining your prosperity path- claiming the keys to your money magic- working money rituals to create more money- making friends with your spiritual money- and moreA broad array of tools, exercises, and rituals - pulled from various disciplines - can help you see your potential blocks around accessing money, shift your beliefs, and gain new freedom in your relationship with money.Many factors go into attracting, creating, having, and enjoying money; this book will best serve you by understanding you - and only you - can be accountable for your actions and results in life. That said, simply putting your attention on what you want with specificity can be a powerful way to jumpstart new results.May this give you a money transformation so you can be rich and happy going forward.Get your copy today, then be sure to come back and leave a review - thanks in advance!*Disclaimer: I am NOT a financial professional and results are not guaranteed! This book is born of my client work over many years. I share it as a way for you to get insights so you can upshift your relationship with money in a practical way.