Bøker av Marc Stickdorn

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book.

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. Youll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. Youll be able to focus on your customers and iteratively improve their experience.Move from theory to practice and build sustainable business success.

In this book, you'll find 54 hands-on descriptions that help you do the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation.

Auf der Grundlage einer Erhebung mit über 8.000 Besuchern der UEFA EURO 2008TM berechnen die Autoren den fiskalischen Impakt, touristische Wirkungen, die Zufriedenheit mit der EURO und das Image von Österreich.