Utvidet returrett til 31. januar 2025

Bøker av Marieke de Mooij

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  • - Understanding Cultural Paradoxes
    av Marieke de Mooij
    810 - 2 197,-

    Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

  • - Consequences for Global Marketing and Advertising
    av Marieke de Mooij
    810 - 2 504,-

    Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. It also covers the various psychological and sociological aspects of human behaviour and uses them for explaining consumer behaviour.

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